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Digital Marketing Campaigns that Changed Marketing Forever

5 Digital Marketing Campaigns that Changed Marketing Forever

Advertisements are changing and marketing in the digital age requires new skills. Companies are leveraging user-generated content, viral trends, and popular social media channels to reach their audiences in creative and engaging ways.

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company colleagues

Five Reasons Why Trust is Key to Good HR Management

There is something vaguely uncanny about the term human resources

adults brainstorming ideas

How Does an MBA Help Your Career?

There are many ways that an MBA differs significantly from a graduate degree in the humanities.

Healthcare discussion

Can Business Strategy Drive Healthcare Reform?

In countries like Canada and the UK where there are strong socialized public health systems, the relationship between medicine and business may s

business strategy

How to Create a Successful Global Business Strategy

A company moving from its domestic market to the global market can’t simply expand production and hire new staff.

time management

12 Time Management Apps Every MBA Student Must Have

MBA students face time constraints due to classes, homework, internships, and work.

Lessons MBA Grads Can Learn from Jeff Bezos

10 Lessons MBA Grads Can Learn from Jeff Bezos

Amazon founder and CEO Jeff Bezos worked for a hedge fund before starting his online bookstore in 1994.

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